⚠️ UNDER INVESTIGATION — production at 50% while scrutiny ≥ 100. Legal suggests a rebrand.
Data feeds (records/sec)
Infrastructure (one-time)
Segment market (toggle to sell — sensitive pays more)
Reputation management
the press-release playbook
Corporate apology boilerplate measurably softens coverage, and rebrands after scandal are standard practice: X-Mode became Outlogic after its ban; the firm behind the 2024 mega-breach operated as “National Public Data,” a trade name of Jerico Pictures Inc. Settlements are booked as a cost line-item. (FTC orders 2024; breach coverage 2024) ftc.gov
Exhibits
Advisor, Legal: “It’s not a sale, it’s a ‘transfer to a marketing partner.’ Approved.”